Buyer Letters to Sellers – Yay or Nay?

    Buyer letters to sellers

    Should buyers write letters to home sellers?

    In a hot real estate market, buyers are sometimes tempted to write a letter to go along with their offer. Something to let the seller know how much they love the house and want to make it their own home.

    Agents will often encourage this letter writing campaign as something to make your offer stand out from the crowd in a multiple offer situation.

    The good

    Certainly, writing a letter to a homeowner humanizes you as buyers in the eyes of the seller. It turns you from just a name on a purchase agreement into a real, live person or family. Making yourself stand out in the crowd, can’t be a bad thing, can it? Keep reading.

    The bad

    Those photos and personal information that you’ve heard you should include in your letter? They are a Fair Housing violation just waiting to happen, if a seller makes their decision based on anything related to a protected class (race, color, religion, sex, familial status or national origin).

    A smart agent shouldn’t encourage you to provide any information that could be used as fodder for discrimination. An even smarter listing agent, would refuse to accept or present the letter to avoid any appearance of impropriety. Considering fair housing violations come with a $10,000 and up price tag, we don’t advise you to participate in this practice at all.

    How can you make your offer stand out?

    If you know that you’ll be competing against other buyers, write the strongest offer possible from the start. The bottom line is the only thing you should give the seller to consider.

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